We are Vekta

Empowering startups with the tools, strategies and operational frameworks to scale effectively in European and American markets.

  • Vetka is led by Kimberly and Stefan Palsson, bringing together their extensive experience in both operational and strategic leadership roles across multiple sectors and geographies. This unique blend of expertise positions them as ideal partners for startups looking to scale in Europe or the USA.

    Kimberly Palsson is an accomplished business consultant and former Chief People Officer with a strong legal background. She has a proven track record in developing and executing team-building strategies, creating company cultures that resonate with core values and coaching employees to achieve their goals. Kimberly’s experience spans various industries, including AI startups, high-end design and legal services, where she has consistently demonstrated her ability to guide businesses through complex challenges and drive growth.

    Stefan Palsson is a seasoned Chief Operating Officer with deep expertise in leading operations, finance, strategic planning and data-driven decision-making in high-growth environments. With over 15 years of experience, including roles at FirstVet, BEGiN Learning and Spotify, Stefan has successfully managed and scaled operations, driven financial performance and led multiple acquisitions. His background in both data leadership and public and private audits, coupled with his strategic mindset, has enabled him to foster a culture of accountability and innovation, helping companies achieve significant revenue growth.

    • Proven Track Record: a history of successfully guiding companies through various stages of growth, from early-stage startups to well-established businesses.

    • Diverse Industry Experience: multiple industries, including technology, media, legal services, and consumer goods. This diversity allows us to bring fresh perspectives and innovative solutions to the unique challenges faced by startups in different sectors.

    • Cross-Functional Expertise: With backgrounds in operations, finance, people management and legal services, we offer a comprehensive approach to business consulting. Our ability to integrate these functions ensures that startups receive holistic support tailored to their specific needs.

    • Global Perspective: Having worked extensively in both the US and European markets, we have a deep understanding of the nuances and challenges associated with scaling internationally. Our global network and cultural fluency enable us to help startups navigate the complexities of international expansion with confidence.

    In summary, we are not just consultants; we are partners committed to helping businesses achieve their full potential.

What We Can Deliver

“Vekta” is derived from the Swedish word “växa,” meaning “to grow,” which aligns with our mission to help startups scale and expand. Below are services we know make a great impact on businesses:

  • Company Summary: 4-5 pages of who you are and what you’re trying to achieve to align your team and ensure efficient spend of resources.

    Growth Strategy Roadmap: A step-by-step plan outlining the actions needed to achieve growth targets over a defined period and guidance on how to communicate this strategy to your Board.

    Financial Modeling & Sales Forecasting: Custom financial models based on different growth scenarios; set realistic revenue goals and track performance.

    Pricing and Packaging: Determine the right price and reduce risk with a Revenue Diversification Plan.

    Partnership Development: Identification and negotiation of strategic partnerships.

  • Process Optimization Audit: a thorough review of current operations to identify inefficiencies and areas for improvement, with a forward-looking guide to scaling operations efficiently.

    Integrated Operations Framework: a unified operational framework that aligns all departments toward common goals, including Northstar, annual & quarterly planning, monthly reviews and biweekly standups.

    Performance Tracking & Accountability: Identify the KPIs that truly drive the business, implement tools for monitoring these metrics, and establish practices that improve communication across teams and departments to drive accountability (e.g., town halls).

    Resource Allocation Strategy: Optimize the strategic allocation of human, financial, and data resources to maximize operational efficiency.

    Operational Cost Reduction Plan: Identify cost-saving opportunities without compromising operational effectiveness.

  • Org Chart Development: plan to level compensation and identify the next key hires.

    Cultural Alignment Workshops: align the team with the company’s core values and mission.

    Team Performance Assessment: comprehensive evaluations of team performance with actionable feedback for improvement, including a 9-box exercise to ensure the team is staffed with the best talent.

    Executive Coaching: personalized one-on-one coaching for founders and executives to enhance their leadership skills, strategic thinking and decision-making abilities.

    Employee Onboarding & Retention Process: a structured onboarding process to integrate new hires effectively and develop strategies to retain top talent, including career development and employee engagement.

  • Investor Pitch Deck: A professionally designed pitch deck that clearly communicates your value proposition and growth potential to investors and an in-depth analysis to determine the company’s valuation and provide guidance on fundraising targets.

    Investor Relations Strategy: a strategy for maintaining and building relationships with current and potential investors & introductions to our network of investors 

    Capital Allocation Plan: Strategic plan for allocating raised funds to maximize growth and return on investment.

    Acquisition Strategy: Identifying, evaluating, and executing acquisition opportunities that align with business goals.

    Financial Health Assessment: A thorough review of the company’s financial health, including cash flow, burn rate and runway analysis.

  • KPI Development: Align KPIs with long-term goals to drive focused growth; integrate analytics tools and dashboards to make informed decisions based on real-time data insights.

    Data Infrastructure Setup: a scalable data architecture that supports the startup’s current and future data needs, ensuring seamless collection, storage and processing.

    Predictive Analytics: Leverage machine learning models to predict customer behavior, optimize marketing strategies and forecast business growth.

    Data Governance and Compliance: robust data governance frameworks to ensure data quality, security and compliance with regulations.

    Customer Segmentation and Personalization: create detailed segments, enabling personalized experiences and targeted marketing campaigns that enhance engagement and retention.

How We Organize an Engagement

We believe in a straightforward, results-driven approach. We provide flat fees for projects or monthly rates for full-time support, ensuring cost predictability and budget flexibility. To align our success with yours, we offer the option to pay up to half of fees in equity.

Our satisfaction guarantee means you only pay if you're happy with our work. This policy reflects our confidence in driving value for your business and our commitment to your success.

Let’s work together.

We’d love to grab a coffee and hear more about your business.