The Engagement AI Fluency 1,000-Person Rollout 12-Month Arc Stockholm · April 2026 Starts With a Number. Ends With a Number. The Engagement AI Fluency 1,000-Person Rollout 12-Month Arc Stockholm · April 2026 Starts With a Number. Ends With a Number.
Reference Cheatsheet
The Engagement·No. 01
Engagement Proposal·Apr 2026·Est. Read: 5 min
§ The Engagement

From principles to practice.

Most companies bought the licenses months ago. Fluency is a different purchase, and most haven't made it. A year in, five percent of the workforce uses AI daily. A third tried it once and forgot. Everyone else still emails PDFs around. This engagement closes that gap across a thousand people and puts a real number on how far we moved it.

Scope
~1,000 · People
Timeline
90 Days · to 12 Mo.
Format
Live · On-Site
Deliverable
A Measurable Lift
§ 01 · Five Principles

What actually gets shipped.

The five principles fit on one page. Making them real across a thousand people takes a year. Each one maps to a workstream with real deliverables and a real measurement cadence.

01§ Workstream
Principle · Culture beats documents

Ship culture, not a strategy deck.

No 40-page PDF. Culture directly: a company-wide wins channel the CEO posts in first, monthly show-and-tells at all-hands, an internal gallery where builds get stolen freely, office visits, hackathons with real prizes. The deliverable is a culture where AI is how the work gets done.

Signal The CEO posts first in the wins channel. If that doesn't happen, we stop and re-sell the engagement.
02§ Workstream
Principle · Everyone experiments

Measure everyone. Name the expectation.

Day one, we measure where every employee stands. Seat-level usage, fluency survey, interviews across every function. The baseline is the scoreboard. Leadership names AI as part of everyone's job, publicly and repeatedly. If the number doesn't move at 90, 180, and 365, we didn't do the job.

Cadence Baseline · 90 · 180 · 365. Same cohort. Same instrument. The scoreboard is the engagement.
03§ Workstream
Principle · Train centrally, apply bottom-up

Leaders first. Champions in every team.

Every director, VP, and C-level trained until they can demo their own workflows. Then one champion embedded per function, with protected time. Workshops, dept-level hackathons, weekly drop-ins in every office. Training central. The building lives in the teams that know which problems are worth solving.

Unit One champion per ~30 people. 4 hrs/week protected. Direct line to us. Outlasts the engagement.
04§ Workstream
Principle · Lightweight review, not committee theater

Fast review. Real guardrails.

A review path for anything touching production or clients. Days, not weeks. Templates for the common cases. Real guardrails without ticket queues, steering committees, or compliance bottlenecks. Monday idea, Friday ship. We build the process and train the reviewers.

Bar Idea Monday · Shipped Friday. More than five business days and it's a queue, not a review.
05§ Workstream
Principle · Make safe building easy

Remove the friction. Share the wins.

Pre-approved tools covering 90% of what people want to do. Data access policies in plain language. A shared library of prompts, templates, and finished builds anyone can fork. When someone builds something good, the whole company sees it within a week.

Library Prompts, templates, finished builds. The infrastructure that makes the safe path the easy path.
§ 02 · The 12-Month Arc
Starts with a number. Ends with a number.
Five phases · Three re-measurements · One scoreboard
01
Weeks 1–2
Baseline
  • Seat usage audit
  • 1,000-person survey
  • Leadership interviews
  • Baseline report
02
Weeks 3–6
Leaders First
  • Exec hands-on
  • CEO in wins channel
  • Champions named
  • All-hands commit
03
Day 90
First Lift
  • Champions embedded
  • Review live
  • Tools pre-approved
  • 90-day re-measure
04
Months 4–6
Scale
  • Dept hackathons
  • Office drop-ins
  • Gallery live
  • 6-month re-measure
05
Month 12
Prove
  • Advanced training
  • Library compounds
  • Final re-measure
  • Litmus test passed
§ 03 · The Sweet Spot
Fifteen people. One room. The nervous skeptic next to the engineer already shipping internal tools.
The Söderberg format · Live prompting · Live building · People learn fastest when they watch someone at their level do something they didn't think they could do.
§ 04 · Deliverables

What lands on your desk.

Six concrete artifacts. Every one traceable to a baseline number and a re-measurement.

A fluency baseline.

Where every team stands on day one. Usage data, survey results, interviews — a one-page read for leadership. The number we measure against.

An executive playbook.

Hands-on training for every director, VP, and C-level until they can demo their own workflows. The playbook they carry into every team meeting.

A champion network.

One embedded champion per function. Protected time. Monthly syncs. A group that outlasts the engagement and keeps compounding.

A review process.

A path from idea to shipped build in days. Templates for the common cases. Guardrails that protect without blocking. Reviewers trained.

A shared library.

Pre-approved tools, prompts and templates, a gallery of finished builds anyone can fork.

Three re-measurements.

At 90 days, 6 months, and 12 months. Same cohort, same survey, same audit. The proof the number moved.

§ 05 · Fit

The right fit looks like this.

A good fit.
Say Yes If This Is You

A company of 500 to 2,500 people. Licenses purchased, adoption stalled. A CEO who can credibly post first in a wins channel. Leadership willing to name AI as part of everyone's job and mean it.

Willingness to measure honestly and let the results be what they are.

Probably not.
Say No If This Is You

Looking for a framework doc to hand to a working group. Want a 12-week "AI transformation" that finishes before Q4. Can't get the CEO in the room for four hours. Prefer governance theater to measured lift.

We'd rather tell you now than six months in.

§ 06 · Next Step

Let's run the baseline.

First conversation is free. Ninety minutes with your leadership team. Where your people are. What's in the way. What the first 90 days would look like. You walk away with a clearer read either way.

Phone
+46 76 118 18 15
Location
Stockholm, Sweden