The Logo Issue Fifteen Rooms Nine Operator · Six Consulting Ed. · Vekta · April 2026 Every Room We've Stood In One Page The Logo Issue Fifteen Rooms Nine Operator · Six Consulting Ed. · Vekta · April 2026 Every Room We've Stood In One Page
Reference Cheatsheet ↗
The Logo Issue·No. 03
Twelve Rooms·Stockholm·Apr 2026
§ An Issue Devoted To It

Every room we've stood in. One page.

Nine in the operator seat — Stefan & Kimberly, interleaved. Six in the consultant's. Chronological, not ranked. The work is what it is.

§ 01 · Operator Seat · Stefan

Ernst & Young.

RoleSenior Accountant III · Assurance
Years2005 – 2010
CitySan Francisco
ShippedTeam lead on the Zynga IPO audit. SEC restatement work for a Fortune 1000. High-Impact Award.
§ 02 · Operator Seat · Stefan

Digg.com.

RoleSenior Revenue Accountant
Years2010
CitySan Francisco
ShippedReplaced manual revenue processes with scalable systems. NetSuite in. Monthly close, shorter.
§ 03 · Operator Seat · Stefan

Pandora.

RoleRevenue Manager · Policy & Reporting
Years2010 – 2012
CitySan Francisco · New York
ShippedOn the team that took Pandora public. Revenue process +60% efficiency. Salesforce wired to contract review.
§ 04 · Operator Seat · Stefan

Spotify.

RoleDirector FP&A → Head of Global Partnership Operations
Years2012 – 2017
CityStockholm · New York
ShippedFP&A muscle at IPO scale. Partner revenue +30%. Launched in 12+ new countries in 2016.
§ 05 · Operator Seat · Kimberly

Priori.

RoleAttorney Director
Years2013 – 2014
CityNew York
ShippedA curated attorney network for small-business clients. Demos. Business development. Outside counsel, reimagined.
§ 06 · Operator Seat · Kimberly

Volumental.

RoleLegal · Operations · Finance
Years2016 – 2017
CityStockholm
ShippedVolumental's first financial model. Board meetings, investment pitches, executive planning all ran on it.
§ 07 · Operator Seat · Stefan

BEGiN Learning.

RoleVP Finance & Ops → COO
Years2017 – 2022
CityNew York
Shipped$1M → $100M+ ARR. Three M&A integrations, $200M+ EV. $250M+ raised.
§ 08 · Operator Seat · Kimberly

Diggs Pet.

RoleHead of Sales & HR → Head of People → CPO
Years2020 – 2025
CityNew York
ShippedFive years. Three roles. Built the people function from the ground up. Culture, leadership, org development.
§ 09 · Operator Seat · Stefan

FirstVet.

RoleCOO · Veterinary Telehealth
Years2022 – Present
CityStockholm · New York
ShippedData, Finance, Vet Ops, People, Legal — one ops team. Smarter bets. Faster stops on the bad ones.
§ From the operator seat, to the consultant's
§ 10 · Consulting Engagement

Tana.inc.

SectorSoftware · Productivity
EngagedVekta · 2026
CityOslo
§ 11 · Consulting Engagement

We Will Write.

SectorEdTech · Writing
EngagedVekta · 2026
CityRemote · Nordics
§ 12 · Consulting Engagement

Plick.

SectorSecondhand · Marketplace
EngagedVekta · 2026
CityStockholm
§ 13 · Consulting Engagement

Lightbringer.

SectorCreative · Agency
EngagedVekta · 2026
CityStockholm
§ 14 · Consulting Engagement

Söderberg & Partners.

SectorFinancial Services
EngagedVekta · 2026
CityStockholm
§ 15 · Consulting Engagement

AAC Consulting.

SectorProfessional Services · Financial Systems
EngagedVekta · 2026
ClientsLaw Firms · Prof. Services
§ The Through-Line
Operator seat, then the consultant's seat.
Same instincts.
— The Editors · Vekta · 2026
§ Contact

Your logo next.

First conversation is free. Ninety minutes. You walk away with a clearer read on your organization either way.

Email Stefan Meet the editors
Email
palsson@vekta.work
Phone
+46 76 118 18 15
Location
Stockholm, Sweden